
About Us
Relentlessly remarkable. That's the goal.
Our Commitment
At Diversify, our goal is to deliver a client‑focused experience built on personalization and genuine care. We combine institutional‑quality resources with a boutique approach, leveraging technology and innovation to provide customized services to help clients make informed decisions and stay aligned with their long‑term goals.
Our Process
What To Expect From Your Financial Advisor
The goal is a remarkable experience at every interaction. That’s our promise and responsibility.
Step 1
Discover & Explore
An effective financial advisor implements a well-structured discovery process designed to deeply understand your needs, concerns, goals, and aspirations. While many advisors focus solely on investment solutions, the right advisor also addresses critical yet often overlooked aspects such as tax strategies, asset protection, estate planning, and charitable giving. They take the time to understand where you’ve been, where you are, and where you’re headed, while seeking to ensure you’re prepared for the rainy days.
Step 2
Develop a Plan
A clear, concise and well-organized strategy is essential to achieving your financial goals. An effective financial advisor takes the insights gathered during the discovery phase and translates them into a clearly defined, purpose-driven plan. As discovery evolves into strategy and execution, you’ll begin to see a unified vision come into focus as each financial decision works together as you move closer to your goals with better clarity and confidence.
Step 3
Implement a Plan
Once a clearly defined plan has been designed, an effective financial advisor assembles an experienced team to implement its various components. This includes constructing a diversified investment portfolio, optimizing your insurance and asset protection coverage, coordinating estate planning documents, and refining tax strategies. The team will work together to address your income needs, both immediate and long-term, as they seek to ensure that every aspect of your financial plan is integrated and aligned with your goals.
Step 4
Maintain & Update Your Plan
Markets fluctuate, tax laws change, businesses sell, and life presents unexpected events. An effective financial advisor, and their team of experts, meets with you regularly to help you navigate these shifts, from uncertainties to new opportunities. Developing and implementing a plan is just the beginning. An ongoing relationship with the right advisor helps to ensure that your financial strategy can adapt as life changes, offering guidance and direction through every pivotal moment.
Our Advisors
Choosing the right financial advisor can be a very important decision, and we take it seriously. Our diverse team allows us to match you with an advisor who understands your unique situation, whether you’re an entrepreneur planning a business sale, a professional optimizing investments and taxes, or a firefighter navigating pensions or early retirement.

Investment Management
As your goals evolve, your investments should too. Managing a portfolio can be complex, but it should also be transparent, efficient, and well-diversified. At Diversify, our advisors work with our in-house investment team to design a portfolio tailored to you. Using a disciplined, multi-asset approach, our experienced professionals manage your portfolio to navigate market shifts and drive long-term success.
Investment Management Services:
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Risk Tolerance Determination
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Investment Strategy & Asset Allocation
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Portfolio Design
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Rebalancing
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Tactical Trading
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Tax Loss Harvesting
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Performance Highlights & Summaries
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Investment Reporting
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Capital Gain Distribution Tax Planning

Our Investment Philosophy

Diversification
True to our name, diversification is at the heart of our investment philosophy. Through multi-asset portfolios and disciplined due diligence, we design risk-aware strategies built to withstand market fluctuations and unlock long-term opportunities.

Institutional Lens
We manage your investments with the same rigor as institutional investors, focusing on minimizing fees and taxes while maximizing efficiency. By emphasizing direct ownership of high-quality stocks and bonds, we deliver greater customization, tax advantages, and smarter portfolio design to help you reach your goals.

Customization
At Diversify, we don’t believe in cookie-cutter portfolios. We take the time to understand your goals, timeline, and risk tolerance, then build a personalized portfolio that evolves with you, keeping your financial success in focus.
Our Leadership Team
At Diversify, we’re driven by a team of seasoned advisors, dedicated staff, and visionary executives whose goal is to serve and support our team of advisors, ensuring they have the tools and resources they need to provide remarkable service to their clients.
Charity
Giving Back
Welcome to Diversify’s heart-centered initiative, where we give back to the communities that shape us. Here we highlight charities and nonprofits making a real difference, from empowering athletes to supporting children’s dreams. Join us in spreading hope, support, and positivity to those who need it most.

Since 2013, Diversify has sponsored the Especially for Athletes (“E4A”) program, dedicated to empowering athletes to make positive impacts in their communities. Diversify’s Co-Founder, Dan Luke, serves on the E4A board, and the entire team is committed to addressing prevalent youth issues like bullying, suicide, and substance abuse.

Diversify proudly supports A Child’s Hope Foundation through its giving back initiative, providing crucial resources and support to vulnerable children worldwide. By partnering with A Child’s Hope, Diversify demonstrates its commitment to making a meaningful difference in the lives of those in need.

One of the most engaging activities we support in the community is the resume workshop offered by the BYU Career Services team. It’s inspiring to visit with the students and help them better prepare for the work force and specifically for careers in the investment and finance industries.

At the Entrepreneur Association we work to create business. Our network of passionate entrepreneurs, through philanthropic giving of money and time, support college and high school student entrepreneurs, as well as one another. And we don’t mind getting together often to enjoy the ride along the way.

Diversify proudly partners with Lifting Hands International, extending crucial support to their humanitarian efforts worldwide. Through our giving back initiative, we contribute resources and assistance to empower Lifting Hands International in their mission to provide aid and support to refugees and displaced communities.

At Diversify, we’re committed to making a positive impact inside our firm and in the community. Through our ‘Gifting of Time’ program, team members receive paid time off to volunteer with the causes that matter most to them—because giving back is part of who we are.
Talk to an Advisor
Ready to Optimize Your Wealth Strategy?
Schedule a complimentary consultation with a Diversify Wealth Advisor today.
801.838.9999



































