Jordan Hammer

Jordan Hammer serves as Vice President of Advisor Solutions at Diversify, where he leads the firm’s Advisor Solutions function and drives the strategy behind advisor experience, growth, and platform optimization. He is responsible for advancing organic and inorganic growth initiatives, overseeing technology evaluation and implementation, and ensuring seamless integration across internal specialist teams. With more than 12 years of experience in financial services, Jordan plays a central role in strengthening Diversify’s advisor value proposition and scaling the firm’s infrastructure to support sustained expansion.

Prior to joining Diversify, Jordan held roles at John Hancock Investments and Fidelity Investments. As Vice President - Regional Business Consultant at John Hancock, he partnered with advisory firms to accelerate business development and implement strategic growth initiatives across his territory. At Fidelity, he served as an Internal Sector & ETF Specialist, advising financial professionals on portfolio construction, sector positioning, and investment strategy. His experience across distribution, investment strategy, and advisor engagement provides him with a comprehensive understanding of what drives advisor performance and enterprise growth.

Jordan earned a bachelor’s degree in finance from Brigham Young University, where he was a member of the men’s golf team and a two-time Academic All-American.

He resides in Herriman, Utah with his wife, Eden, and their three children, Holland, Hudson, and Hayes. Outside of work, Jordan enjoys golf, camping, dirt biking, and cooking on the smoker—interests that reflect his competitive drive and appreciation for time spent with family.