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About Us

Advisor founded. Advisor led. Advisor focused.

Our Philosophy

In an industry increasingly shaped by acquisitions and aggregation, advisors are becoming the afterthought in firms’ short-sighted strategies. At Diversify, we reject private-equity driven shortcuts. We are built for the long game, driven by innovation, focused on consistency, and fiercely committed to delivering a remarkable advisor experience.

Our Values
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Remarkable Advisor Experience

The goal is remarkable. Every time.

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Operational Excellence

Precision, consistency, and adaptable execution.

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Data-Driven Decision Making

Better data. Smarter decisions.

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Adapt & Innovate

Sustainable success through continuous innovation.

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Do What is Right—Always

Integrity never compromises.

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Joy in the Journey

Happiness in the hustle. Meaning in the mission.

Our Noble Cause

Our ultimate responsibility is to the clients and investors. They entrust us with their most valuable assets: their money, their family, and their trust. This is a responsibility that we honor, and it is at the center of every decision we make.

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Our Leadership Team

At Diversify, we’re driven by a team of seasoned advisors, dedicated staff, and visionary executives who collectively bring decades of experience and expertise to the table.

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Ryan Smith

Co-Founder & Chief Executive Officer

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Dave Laga

President

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David Wrigley, CFA®, CAIA®

Chief Investment Officer

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Stuart Matheson

Chief Strategy Officer

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Cassie Whitlock

Chief People Officer

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Kevin Bendix

Chief Legal Officer

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Brad Anderson

Chief of Staff & Chief Executive Officer (DFPG Investments)

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Boyd Kezerian

Chief Financial & Information Officer

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Broe Grasteit

Chief Technology Officer

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Jason Anderson

Chief Compliance Officer

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Meg Peterson

Managing Director - Advisor Operations

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Jordan Hammer

Vice President - Advisor Solutions

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Natina Edgar

Managing Director - Transitions & Integrations

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Brett Beynon

Vice President - Brand & Marketing

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Tyler Hanks

Vice President - Finance

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Stephanie Birenbaum

Managing Director - Supervision

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Cole Einerson CFA®, CFP®

Portfolio Manager

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Daniel Teague

Portfolio Manager

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Jina Horton

Vice President - Business Development

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Brayden Evans

Managing Director - Advisor Solutions

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Mike Bendix

Co-Founder & Board Member

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Daniel Luke, CFP®

Co-Founder & Board Member

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Todd Nuttall

Board Member

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Eddie Ghabor

Board Member

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Tim Whipple CFP®, CPWA®, EA

Board Member

Let’s Talk

Ready to build something better?

Schedule a confidential call to explore your options and see if Diversify is the right fit for you.

801.838.9999

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