Matt Rigby

Matt Rigby, CFP®, AIF® is a Wealth Advisor with Diversify and has been actively involved in financial planning since 2016.  He holds a BS in Communication Studies from the University of Texas Rio Grande Valley and a Professional Certificate in Personal Financial Planning from Utah Valley University.

Matt works with individuals, families, and businesses to create personalized, comprehensive financial plans.  He believes financial planning should never be generic, nor is there a "universal blueprint" that works for everyone. Instead, he approaches each relationship with the understanding that every client’s financial life is distinct.  By listening carefully and asking thoughtful questions, he builds customized strategies aligned with each client’s goals, risk tolerance, tax situation, and legacy intentions.  His commitment is to ensure that every client feels their financial plan is uniquely theirs; built with intention, precision, and personal care.

He holds the CERTIFIED FINANCIAL PLANNER™ Certification which has been considered the standard of excellence for financial planners.  Those who have obtained this designation have met extensive training and experience requirements and commit to the CFP Board’s ethical standards that require them to put their clients’ interests first. He also has the ACCREDITED INVESTMENT FIDUCIARY Designation (AIF®) which focuses on fiduciary standard and building and maintaining qualified plans for businesses to meet specific needs for owners and employees, maintains the series 7, and 66 securities registrations, and possesses Utah life, health & accident, and variable contracts insurance licenses.

He also originates mortgages in addition to comprehensive financial planning through RAN LIFE Home Loans (NMLS #2072077).

He lives in North Salt Lake, Utah, where he makes the most of mountain life as an avid golfer and skier. When he’s not on course or the slopes, you’ll find him exploring the outdoors with his wife, Kristina, and their goldendoodle, Oakley, playing sports, catching up with friends, and spending quality time with his family.