Jenie Connors

Jenie Connors is a Wealth Advisor at Diversify Wealth Management. She is a CERTIFIED FINANCIAL PLANNER™ professional and Certified Divorce Financial Analyst® who works with individuals, families, and business owners to help them organize, grow, and protect their wealth through every stage of life. Jenie’s practice is built on a deeply personal, micro-focused approach that combines comprehensive planning with genuine human connection.

Jenie’s planning style is collaborative, practical, and highly individualized. She integrates investment management, retirement planning, tax-aware strategies, and risk management into cohesive plans aligned with each client’s life and priorities. Whether supporting young investors, entrepreneurs, retirees, or those navigating major transitions, Jenie focuses on building long-term relationships and helping clients create strong financial foundations so they can move forward with clarity and confidence.

Before joining Diversify in 2014, Jenie was a small business owner with experience in operations, marketing, accounting, and client relations. She holds B.S. degrees in Economics and Personal Financial Planning from Utah Valley University (Magna Cum Laude). Jenie maintains her Series 7 and Series 66 registrations and holds Life, Accident & Health, Disability, and Variable Contract insurance licenses. She has served on the Utah Financial Planning Association® Board, including roles as President and Board Chair, and currently serves as Pro Bono Director. Jenie is also President of the UVU Financial Planning and Wealth Management Advisory Board, a regular guest lecturer at UVU, and has been featured in ThinkAdvisor and KSL News.

Outside the office, Jenie lives in Orem, Utah, with her husband and is the proud mom of five amazing children. She is a devoted Green Bay Packers fan and enjoys long rides on her e-bike, singing, painting, and dancing with her husband on the kitchen floor. Jenie is passionate about mentoring, teaching, and empowering women through financial education and community involvement.