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Daniel J. Luke, CFP®

Dan Luke is co-founder and Chief Executive Officer at Diversify. In 2004, Mr. Luke, along with his business partner, Ryan Smith, founded Diversify and the Diversify group of companies (formerly known as Diversified Financial Planning, Inc.). For the past several years, Diversify has been recipients of MWCN Utah 100 award, which recognizes the 100 fastest growing companies in the state of Utah. In addition, Diversify is a three-time winner of the NABCAP Premier Advisor Award, which recognizes the top investment firms in the state of Utah.

In 2011, Mr. Luke co-founded DFPG Investments, Inc., a national FINRA member broker-dealer, for which he currently serves a General Securities Principal. He also serves on DFPG Investments’ investment committee, assisting the committee in research and analysis of a broad base of investment offerings.

For over a decade, Mr. Luke has been an Endorsed Local Provider (ELP) and SmartVestor Professional for New York Times best-selling author and nationally syndicated talk show host, Dave Ramsey. Mr. Luke is recognized for his in-depth knowledge of financial planning and has been asked to speak and present at dozens of Dave Ramsey’s Financial Peace University courses across the western United States, as well as other industry sponsored events. Mr. Luke is also the co-host of Diversify Radio with Dan & Ryan, a weekly finance and investment radio talk show on 105.7 FM and 570 AM KNRS.

Mr. Luke has worked in finance and investments since 1993. Prior to founding Diversify, Mr. Luke worked in the banking industry, he spent three years with Zions Bank and two years with First Utah Bank. Mr. Luke is a principal mortgage broker and has been responsible for the oversight, origination and procurement of over $100 million of real estate loans.

Mr. Luke has a BA in Finance from the University of Utah. He and his wife have four children and currently reside in Sandy, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Certified Financial Planner™
Series 7 General Securities Representative
Series 99 Operations Professional
Series 63 Uniform Securities License
Series 66 Registered Investment Advisor
Series 24 General Securities Principal
Principal Mortgage License (NMLS #300613)
Life, Accident & Health, Disability, Property & Casualty, Variable Contracts

Ryan O. Smith

Ryan Smith is co-founder and President at Diversify. In 2004, Mr. Smith, along with his business partner, Dan Luke, founded Diversify and the Diversify group of companies (formerly known as Diversified Financial Planning, Inc.). For the past several years, Diversify has been recipients of MWCN Utah 100 award, which recognizes the 100 fastest growing companies in the state of Utah. In addition, Diversify is a three-time winner of the NABCAP Premier Advisor Award, which recognizes the top investment firms in the state of Utah.

In 2011, Mr. Smith co-founded DFPG Investments, Inc., a national FINRA member broker-dealer, for which he currently serves as President and Chief Compliance Officer. He also serves on DFPG Investments’ investment committee, assisting the committee in research and analysis of a broad base of investment offerings. Mr. Smith is an active member of the Alternative & Direct Investment Securities Association (ADISA), a national trade association providing direction to over 20,000 professionals who offer and manage alternative investments.

Mr. Smith was honored with Investment News' 2014 Forty Under 40, which recognizes the nation's top investment and financial professionals under 40 (read more here). In addition, Mr. Smith was featured in Utah Business Magazine as a recipient of the Utah Top Forty Under 40 Award, which recognizes the top executives in the state of Utah under the age of 40 and who have had a significant impact in Utah’s economy (read more here). He is an Endorsed Local Provider (ELP) for New York Times best-selling author and nationally syndicated talk show host, Dave Ramsey. Mr. Smith is also the co-host of Diversify Radio with Dan & Ryan, a weekly finance and investment radio talk show on 105.7 FM and 570 AM KNRS.

Mr. Smith has worked in the finance and investment industry since 2001. He has a unique expertise in securitized commercial real estate analysis and capital funding. Mr. Smith has served on multiple broker-dealer investment committees, one of which specialized in securitized commercial real estate offerings. This committee developed proprietary real estate due diligence models and has reviewed hundreds of commercial real estate offerings, including assets in office, retail, healthcare, multi-family, oil and gas, industrial, self-storage and more. These committees have been responsible for the review of nearly $5 billion worth of real estate assets.

Mr. Smith has a BS in Economics from the University of Utah as well as a Certified Regulatory and Compliance Professional (CRCP)® designation from The Wharton School of the University of Pennsylvania. He and his wife have two children and currently reside in Cottonwood Heights, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Series 7 General Securities Representative
Series 63 Uniform Securities License
Series 66 Registered Investment Advisor
Series 24 General Securities Principal
Series 99 Operations Professional
Life, Accident & Health, Disability, Property & Casualty, Variable Contracts

Mark Whitaker

Mark Whitaker is an Account Manager at Diversify. Prior to joining Diversify, Mr. Whitaker served in the Utah Army National Guard and spent time stationed in Afghanistan. While serving in the Armed Services, he conducted construction operations across both the eastern and southern regions of Afghanistan.

Mr. Whitaker is currently pursuing a BS in Financial Planning from Utah Valley University. He and his wife currently reside in Provo, Utah.

Licenses and Registrations:
Series 7 General Securities Representative
Series 66 Registered Investment Advisor
Life, Accident & Health Insurance

Chris L. Cook

Chris Cook is a financial advisor at Diversify. Mr. Cook joined Diversify in 2009 and has worked in the investment and the insurance industry since 1998. Prior to joining Diversify, he worked at Charles Schwab and Fidelity Investments managing client portfolios as an Investment and Fixed Income Analyst. Mr. Cook has worked with hundreds of investors in developing financial plans and analyzing investment options. Mr. Cook is also an endorsed local provider (ELP) for New York Times best-selling author and nationally syndicated radio talk show host, Dave Ramsey.

Mr. Cook has a BS in Finance from Utah Valley University. He and his wife have four children and reside in Lehi, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Series 7 General Securities Representative
Series 65 Uniform Securities License / Registered Investment Advisor
Life, Accident & Health, Disability, Variable Contracts

Travis Turley

Travis Turley is an Account Manager at Diversify. Prior to joining the operations division at Diversify in 2012, Mr. Turley was the principal broker for one of northern Utah’s largest property management firms. Mr. Turley has over a decade of experience in the investment industry, with emphasis in the acquisition and sale of investment real estate. Mr. Turley’s exemplary customer service provides a solid platform upon which Diversify retains its large client base.

Mr. Turley is the father of four children and currently resides in Holladay, Utah.

J.R. Broadbent

J. R. Broadbent is an investment professional at Diversify. Mr. Broadbent began his career in 1998 as a full-service financial advisor and, since 2001, has focused on investment real estate. He takes great care in his due diligence before making recommendations and he closely monitors the performance after closings. Mr. Broadbent has advised clients in the purchase of real estate investments at a value exceeding $350 million.

Mr. Broadbent graduated from the University of Utah cum laude with a Bachelor of Science in Finance and minor in History. He and his wife have four daughters and currently reside in Draper, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Series 7 General Securities Representative
Series 63 Uniform Securities License
Series 24 General Securities Principal
Series 79 Investment Banking Representative
Georgia Real Estate License

Richard Morris, MBA

Rick Morris is the Director of Insurance Sales at Diversify Insurance. Mr. Morris helped create the Property & Casualty division of Diversify Insurance, one of the leading auto and home insurance producers in the State of Utah. Mr. Morris is the endorsed local provider (ELP) for auto and home insurance for the New York Times best-selling author and nationally syndicated talk show host Dave Ramsey.

Prior to joining Diversify, Mr. Morris worked in the insurance and finance industry in many locations throughout the world, including: Dallas, Texas; Detroit, Michigan; Sydney, Australia; Seattle, Washington; and Salt Lake City, Utah. Mr. Morris’s extensive finance experience, coupled with his insurance expertise, allows him to provide a comprehensive review and analysis of his client’s risk management and asset protection needs.

Mr. Morris has a BS in Finance from Brigham Young University and an MBA from the University of Utah. He and his wife have four children, and four step-children, and currently reside in Cottonwood Heights, Utah.

Licenses:
Life, Accident & Health, Property & Casualty

Michelle B. Carter

Michelle Carter is Senior Account Manager at Diversify. Mrs. Carter has worked in the finance and investment industry since 2002. Mrs. Carter is one of Diversify’s original team members and has served in many different capacities, including loan processing, account management, and operations management. Mrs. Carter has played a pivotal role in the design, development and growth of Diversify’s operations, insurance, administrative, and investment divisions.

Mrs. Carter and her husband have two children and currently reside in Cedar Hills, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Series 7 General Securities Representatives
Series 63 Uniform Securities License
Life, Accident & Health, Disability, Property & Casualty

Shelley Smith

Shelley Smith is an executive assistant at Diversify. Ms. Smith is responsible for the day-to-day operations and administrative duties at Diversify. Since joining Diversify in 2009, Ms. Smith has worked in nearly every key facet of our company, such as account management, operations and scheduling. Prior to joining Diversify, Ms. Smith spent over 20 years in management at multiple national and local companies.

Ms. Smith has four children and nine grandchildren and currently resides in Riverton, Utah.

Nick Hansen, MBA

Nick Hansen is Vice President of Business Development at Diversify. He is also the host of Diversify’s weekly radio show, Diversify Radio with Dan & Ryan. Prior to joining Diversify, Mr. Hansen worked in sales and business development for KONE, a global leader in the elevator and escalator industry. In addition, Mr. Hansen spent nearly a decade in commercial real estate as an asset manager for two of the largest commercial real estate firms in Utah, Woodbury Corporation and UTPMA (formerly City Creek Reserve, Inc.).

Mr. Hansen has a BA in English from the University of Utah and an MBA from Westminster College. He and his wife have two children and currently reside in Holladay, Utah.

Angela Hunt

Angela Hunt is the receptionist for Diversify’s Idaho offices. Prior to joining Diversify, Mrs. Hunt worked in the healthcare industry and also spent time working as an interpreter for the deaf. Mrs. Hunt has a Bachelors of Health Science from Brigham Young University-Idaho.

Mrs. Hunt and her husband have five children and currently reside in Rexburg, Idaho.

Licenses and Registrations:
Property & Casualty (Idaho and Utah)

Christopher L. Webb, MBA

Chris Webb is a financial advisor at Diversify. Mr. Webb has worked in the investment and insurance industry since 2009. Prior to joining Diversify, Mr. Webb was a top-performing consultant for Silicon Graphics, Inc. based in Mountain View, California. He is currently the President and CEO of Visionworx, LLC and has leveraged his professional experience to provide financial education to small- and medium-sized businesses.

Mr. Webb has a BA in American Studies and an MBA from Brigham Young University. He and his wife have four children and currently reside in Salt Lake City, Utah.

Licenses and Registrations:
Series 7 General Securities Representative
Series 65 Uniform Securities License / Registered Investment Advisor
Life, Accident & Health, Disability, Variable Contracts

Robert Fillmore

Rob Fillmore is a financial advisor at Diversify. Mr. Fillmore provides comprehensive financial planning and a unique focus on retirement planning and real estate investing, complementing his personal experience in both owning and managing investment real estate. Prior to joining Diversify, Mr. Fillmore was a professional golfer. He was an All-American at BYU in 2010 and placed 18th in the 2010 NCAA Championships. The unique focus, determination and work ethic that led to Mr. Fillmore’s success as a professional golfer have seamlessly transferred into his work as an advisor at Diversify.

Mr. Fillmore has a BS in Management from Brigham Young University. He and his wife have one child and currently reside in Lehi, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Series 7 General Securities Representative
Series 66 Registered Investment Advisor
Life, Variable Contracts
Utah Real Estate License

Will Snider

Will Snider is an Operations Manager at Diversify. Prior to joining Diversify, Mr. Snider served in the Utah Army National Guard, during which time he was deployed to the Middle East and earned the rank of Staff Sergeant. Mr. Snider has spent time working in public policy, both in Utah and Washington, DC.

Mr. Snider completed his BS in International Relations from Brigham Young University. He and his wife have two kids and currently reside in Provo, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Series 7 General Securities Representative
Life, Accident & Health Insurance

Tyler Fagergren

Tyler Fagergren is a Financial Advisor at Diversify. Prior to joining the operations division at Diversify, Mr. Fagergren was a registered representative for a national brokerage firm. He has over a decade of experience in the financial industry, having spent much of that time working with high net worth clients and active traders.

Mr. Fagergren has a BS in Finance from the University of Phoenix. He and his wife have three children and currently reside in Holladay, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Series 7 General Securities Representative
Series 63 Uniform Securities License
Life, Accident & Health Insurance

Karen Chatelain

Karen Chatelain is an Account Manager at Diversify. Prior to joining the operations division at Diversify, Mrs. Chatelain managed the Salt Lake County Recorder’s office. During her time with Salt Lake County, she managed the property records database for the entire Salt Lake County area. Mrs. Chatelain’s extensive work experience in organization, attention to detail and team management make her a valuable member of the operations team.

Mrs. Chatelain and her husband have three children and currently reside in Taylorsville, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Series 7 General Securities Representative
Life, Accident & Health Insurance

Becky Parkin

Becky Parkin is an Account Manager at Diversify. Prior to joining Diversify, Mrs. Parkin owned and operated her own small business for 16 years. She has extensive experience interfacing with clients and fostering a positive work environment.

Mrs. Parkin has a BA in Education from Utah State University, a BS in Business from Western Governors University, and is currently working toward her MBA in Business Management and Strategy from Western Governors University.

She and her husband have three children and currently reside in West Jordan, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Series 7 General Securities Representative
Series 63 Uniform Securities License 
Life, Accident & Health Insurance

Steve Wilson

Steve Wilson is Director of Health Insurance at Diversify Insurance. Prior to joining Diversify, Mr. Wilson enjoyed successful careers in areas of law enforcement and the automotive industry. He is also an Endorsed Local Provider (ELP) for health insurance for the best-selling author and nationally syndicated talk show host, Dave Ramsey.

Mr. Wilson has a BA in Finance and Economics from Utah State University. He and his wife have two children and currently reside in Lehi, Utah.

Licenses and Registrations:
Life, Accident & Health Insurance

Bob Bailey

Bob Bailey is a Financial Advisor at Diversify. Prior to joining Diversify, Mr. Bailey spent more than 25 years in the banking, mortgage, financial services, and insurance industries, working for companies such as First Security Bank, Zion’s Bank, Lincoln Financial Group and Fidelity. He has also owned his owned business where he bought and sold investment properties.

Mr. Bailey attended Utah State University where he earned a bachelor’s degree in Finance and Economics. He also has an MBA from Stevens-Henager College. He and his wife have 4 children, one grandchild, and currently reside in Sandy, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Series 7 General Securities Representative
Series 63 Uniform Securities License
Series 65 Registered Investment Advisor
Life, Accident & Health Insurance

Daniel Cook

Forthcoming.

 

David MaWhinney

David MaWhinney is an Account Manager at Diversify. Prior to joining Diversify, Mr. MaWhinney worked at his family-owned restaurant in his hometown of Heber City, Utah. He has a passion for helping others learn more about personal finance. He follows Dave Ramsey’s philosophy and enjoys helping others in their journey towards financial peace.

Mr. MaWhinney studied Communications & Finance at Brigham Young University before transferring to the Personal Financial Planning Program at Utah Valley University. Mr. MaWhinney is pursuing his degree in Personal Financial Planning and will be eligible to sit for the CFP® and the AFC® exam upon graduating.

He and his wife currently reside in Lindon, Utah.

Jacob Hughes

Jacob Hughes is the Assistant to the Director of Diversify Insurance, Richard Morris, which is one of the leading auto and home insurance producers in the State of Utah. Mr. Hughes has been with Diversify since 2015 and is pursuing a degree in Economics at the University of Utah.

Jenie Connors

Jenie Connors is a Financial Advisor at Diversify. Prior to joining Diversify, Mrs. Connors worked as a small business owner. With over 18 years of professional experience, she has experience working in operations, marketing, accounting, and customer relations.

Mrs. Connors finds joy in bringing the same skills and dedication she acquired while working as a business owner to financial planning and investments. Mrs. Connors is a CFP® Professional and is passionate about working with others to help them plan for and organize financial future.

Mrs. Connors has B.S. degrees in Economics and Personal Financial Planning from Utah Valley University (Magna Cum Laude). She and her husband have five children and reside in Orem, Utah.

Check the background of this financial professional on FINRA's BrokerCheck.

Licenses and Registrations:
Certified Financial Planner™
Series 7 General Securities Representative
Series 66 Registered Investment Advisor
Life, Accident & Health Insurance

Katie Timothy

Forthcoming.

Lauren Giffin

Lauren Giffin is an Account Manager at Diversify. Prior to joining the operations division at Diversify, Ms. Giffin worked in retail management. Throughout her years in retail leadership she lead her teams to exceed sales goals and business metrics, planned community outreach events, and streamlined inventory and visual floor set processes.

Ms. Giffin recently moved from Ohio and now happily lives in Cottonwood Heights, Utah.

RaDene Smith

RaDene Smith is an Account Manager at Diversify Health Insurance. Her specialties include group employer benefit plans, individual/family insurance and Medicare. Prior to joining Diversify, RaDene’s worked as an insurance broker/consultant for employer groups and in human resource management in various industries.

Mrs. Smith is active volunteer in the local community. She is currently serving on the Utah Worksite Wellness Council. In addition, she served for many years on the State Council and belonged to the local boards of the Society for Human Resource Management.

Mrs. Smith has four children and currently resides in Riverton, Utah.

Licenses and Registrations:
Life, Accident and Health Insurance
Group Benefits Associate (GBA)
Senior Professional in Human Resources (SPHR)

Ruben Vilorio

Ruben Vilorio is an Account Manager at Diversify. Prior to joining Diversify, Ruben worked at Deseret First Credit Union interfacing with clients and processing loans. While at Deseret First, Ruben was recognized as one of the top 5 employees in the Credit Union.

Ruben is a student at Utah Valley University working on his BS in Personal Financial Planning. Upon graduation he will be eligible to take the CFP® and AFC® exams.

He and his wife have a daughter and currently reside in Springville, Utah.

Diversify, Inc. is a branch office of DFPG Investments, Inc. Securities and Investment Advisory Services offered through DFPG Investments, Inc. Member FINRA/SiPC. Insurances offered through Diversify Insurance, Inc.

This is neither an offer to sell nor a solicitation of an offer to buy securities. Any information contained on this website alone should not be used in making investment decisions. Investors should carefully consider the investment objectives, risks, charges, and expenses associated with any investment.

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